Leadership Quote by Guy Kawasaki

“Don't simply run after brands, establish yourself as a brand”

— Myra Yadav

You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to…

— Frances Allen

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role.…

— Simon Mainwaring

“Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of…

— Marc de Swaan Arons

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

“Your personal brand determines the kind of leadership influence you’ll provide.”

— Israelmore Ayivor

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand…

— David A. Aaker

“Your skills will aid you to define your brand. Your brand determines who leads you and who you lead.”

— Israelmore Ayivor

The keys to brand success are self-definition, transparency, authenticity and accountability.

— Simon Mainwaring

It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It…

— David F. D'Alessandro

Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify…

— Simon Mainwaring

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

— Simon Mainwaring