Better world Quote by Simon Mainwaring
“Consumers want a better world, not just better widgets.”
About This Quote
Source Speech: TED Talk “The Business of Purpose”, Simon Mainwaring, 2015
People desire products that improve society, not merely functional items.
In simple terms: Consumers want meaningful impact.
Design with purpose, not just function.
Themes
Mood
Type
When to use this quote
- product development
- marketing strategy
- corporate social responsibility
- policy advocacy
Key Concepts
Questions to Reflect On
- How can businesses balance profit and purpose?
- What metrics show societal benefit?
Neglecting profit motives can limit adoption.