Access Quote by Simon Mainwaring

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is…

— Simon Mainwaring

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

— Simon Mainwaring

It’s one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm we’ve had,…

— Kelly Cutrone

Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them…

— Simon Mainwaring

Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.

— Simon Mainwaring

“All this will come as a surprise to modern Internet users who may assume that today’s social-media environment is unprecedented. But many of the…

— Tom Standage

“With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how…

— Kytka Hilmar-Jezek

Social media, especially Twitter, has completely changed the fashion and media industries - we now can go direct to consumers in a nanosecond -…

— Kelly Cutrone

I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of…

— Scarlett Johansson

“Businesses can forge a direct connection between their community and their brand when they stop thinking about social media as the backup to the…

— Gary Vaynerchuk

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next…

— Martin Lindstrom

As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to…

— Ryan Holmes