Access Quote by Simon Mainwaring
“As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.”
About This Quote
Source Book: Brand Ethics, 2018
Highlights how internet and social media empower consumers to scrutinize brands and global issues.
In simple terms: Consumers now better informed.
Key Takeaway
Brands must act responsibly.
Themes
transparency
consumer power
global awareness
Mood
informed
critical
Type
business
social
When to use this quote
- marketing strategy
- CSR initiatives
- public policy
- media monitoring
Key Concepts
Corporate ethics
information flow
Questions to Reflect On
- How can brands regain trust?
- What role does social media play in activism?
A Different Perspective
Information overload can cause fatigue.
![“I don't feel the need to brand myself in that way [social media]. But as a means to share information and raise awareness of things, I think these social-networking platforms are unprecedented.” quote by Scarlett Johansson](https://sms4smile.com/quotes/img-quotes/3d9/scarlett-johansson-2233_awareness_i-don-t-feel-the-need-to-brand-myself-in_11641.jpg)
