Quote by McKinsey Chief Marketing & Sales Officer Forum
““These data rarely exist in one place in the organization so you’ll need to pull in people from multiple functions such as marketing, sales, in-store operations, IT, and beyond. We’ve seen companies create small “SWAT” teams that assemble people from these functions to break through bureaucratic logjams.””
About This Quote
Source Speech: McKinsey Forum, 2023
Effective cross‑functional collaboration requires assembling diverse expertise to overcome organizational silos and bottlenecks.
In simple terms: Teams from many departments solve problems faster.
Key Takeaway
Form a temporary cross‑functional team to tackle complex issues.
Themes
collaboration
breakthrough
bureaucracy
teamwork
innovation
Mood
determined
optimistic
pragmatic
Type
strategic
operational
When to use this quote
- product launch
- process improvement
- digital transformation
- market research
- customer experience
Key Concepts
systems thinking
organizational design
change management
Questions to Reflect On
- How can you ensure accountability in a temporary team?
- What criteria decide which functions to involve?
A Different Perspective
If the team lacks clear leadership, coordination can falter.
