Digital marketing Quote by McKinsey Chief Marketing & Sales Officer Forum
““Given the overwhelmingly positive effects of this Facebook effort, the brand considered making massive marketing budget cuts to TV and print advertising in favor of more spend on social media channels. MMM analysis suggested that digital marketing (online display, Facebook advertising and Facebook viral) would deliver the same impact as traditional marketing (TV and print), but at only 15 percent of the cost.””
About This Quote
Source Report: McKinsey & Company, Marketing Effectiveness Forum, 2020
Digital channels can match traditional media impact at a fraction of the cost, prompting budget reallocation.
In simple terms: Online ads can be as effective as TV, cheaper.
Key Takeaway
Consider shifting spend to digital.
Themes
marketing strategy
cost efficiency
digital media
Mood
analytical
strategic
Type
business
financial
When to use this quote
- advertising
- media planning
- brand management
Key Concepts
ROI
media mix optimization
budget allocation
Questions to Reflect On
- What metrics best compare digital and TV impact?
- How to balance brand safety across channels?
A Different Perspective
Traditional media still offers reach for certain audiences.
