Business Quote by Harvard Business School Press

“To compete in an aggressively interactive environment, companies must shift their focus from driving transactions to maximizing customer lifetime value.”

— Harvard Business School Press

As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who…

— Donald A. Norman

“Selling technology solutions is the most challenging sales work imaginable. It involves products and services that are complex and often intangible. It’s always changing.…

— Ken Wax

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

— Jakob Nielsen

But there's still so much you can do with technology to improve the customer experience. And that's the sense in which I believe it's…

— Jeff Bezos

Customers want to explore. But they need to have easy access to items they choose to use all the time. The historic trade-off between…

— Doug McMillon

Customers are still setting the technology agenda. Not just you, our customers, but your customers as well. What more and more are telling you…

— Carly Fiorina

“Their customers’ business environments are more competitive than ever, technological advances are radically altering their industries and markets, and their margin for error is…

— Jeff Thull

For a while there, companies were pushing technology on people and people were buying it. Now the consumer is really in the driver's seat.…

— Ted Waitt

What new technology does is create new opportunities to do a job that customers want done.

— Tim O'Reilly

End-users not technologies shape the market. Consequently marketers need to stay abreast not only of technological developments but also of the way people respond…

— Matt Haig