Word of mouth Quote by Harvard Business School Press

“To be effective, the CCO role as we conceive it must be a powerful operational position, reporting to the CEO. This executive is responsible…

— Harvard Business School Press

Your profits reflect the success of your customers.

— Ron Kaufman

“These loyal customers cost us less to maintain. They produce high margins and we make more money from them.”

— James Dion

Our focus is on the customers and improving their experience. We believe that if we do that well, competition, prices, and profits will all…

— Bhavish Aggarwal

“Customer lifetime value and customer acquisition cost drive your growth, and you’ll run experiments to try to capture more loyal users for less, tweaking…

— Alistair Croll

“Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.”

— Allan Dib

Profits are the ultimate measure of how efficiently we provide customers with the best products for their needs. Profits are required to survive and…

— Henry Ford II

“Fostering consumer habits is an effective way to increase the value of a company by driving higher customer lifetime value (CLTV). CLTV is the…

— Nir Eyal

When you improve your product so it does the customer's job better, then you gain market share.

— Clayton Christensen

“Some products have a very high CLTV. For example, credit card customers tend to stay loyal for a very long time and are worth…

— Nir Eyal

“Companies increasingly find that their economic value is a function of the strength of the habits they create.”

— Nir Eyal

“Because the profitability framework won’t give me the additional information I need about customers and competitors, I’ve officially exhausted its usefulness. My working hypothesis…

— Victor Cheng