Business Quote by Nir Eyal

“Shortly after a visit to a Harrah’s, customers who exceeded a minimum CLTV received targeted marketing offers to incent cross-market play, and the higher…

— Mark Jeffery

“Some products have a very high CLTV. For example, credit card customers tend to stay loyal for a very long time and are worth…

— Nir Eyal

“Ultimately, the CCO is accountable for increasing the profitability of the firm’s customers, as measured by metrics such as customer lifetime value (CLV) and…

— Harvard Business School Press

“Customer lifetime value and customer acquisition cost drive your growth, and you’ll run experiments to try to capture more loyal users for less, tweaking…

— Alistair Croll

Treat your customers like lifetime partners.

— Michael LeBoeuf

We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we…

— Jeff Bezos

Many consumer Internet business executives are loyalists of the Lifetime Value model, often referred to as the LTV model or formula. Lifetime value is…

— Bill Gurley

“Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something…

— Yuval Noah Harari

If there's anything about longevity in television, it's about knowing what to take and what to turn down, and what to stop.

— Anne Robinson

Profit in business comes from repeat customers

— W. Edwards Deming

Consumers need more insight into the goods and services they purchase. Businesses need to produce those goods and services more sustainably.

— Arancha Gonzalez

“Build loyalty up over multiple visits or purchases and then reward it with something special, something the clients might not have bought for themselves.”

— Tabatha Coffey