“Ultimately, the CCO is accountable for increasing the profitability of the firm’s customers, as measured by metrics such as customer lifetime value… — Harvard Business School Press Copy Share Image
“To compete in an aggressively interactive environment, companies must shift their focus from driving transactions to maximizing customer lifetime value.” — Harvard Business School Press Copy Share Image
“Fostering consumer habits is an effective way to increase the value of a company by driving higher customer lifetime value (CLTV). CLTV… — Nir Eyal Copy Share Image
“Customer lifetime value and customer acquisition cost drive your growth, and you’ll run experiments to try to capture more loyal users for… — Alistair Croll Copy Share Image
“no amount of technology can really improve the situation as long as companies are set up to market products rather than cultivate… — Harvard Business School Press Copy Share Image
