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Reward Quote by Nir Eyal

“Which Rewards Should You Offer? Fundamentally, variable reward systems must satisfy users’ needs, while leaving them wanting to re-engage. The most habit-forming products and services utilize one or more of the three variable rewards types of tribe, hunt and self.” quote by Nir Eyal
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““Which Rewards Should You Offer? Fundamentally, variable reward systems must satisfy users’ needs, while leaving them wanting to re-engage. The most habit-forming products and services utilize one or more of the three variable rewards types of tribe, hunt and self.””

Nir Eyal

About This Quote

Source Book: Hooked: How to Build Habit-Forming Products, 2014

Variable rewards must meet needs and keep users eager to return, using tribe, hunt, or self rewards.

In simple terms: Rewards should satisfy and entice repeat use.

Key Takeaway

Design rewards that fulfill needs and spark desire.

Themes

product design psychology habit formation

Mood

analytical strategic

Type

framework advice

When to use this quote

  • app design
  • loyalty programs
  • gamified learning

Key Concepts

behavioral economics motivation

Questions to Reflect On

  • Which reward type fits your product best?
  • How to balance need fulfillment with desire?
A Different Perspective

Overemphasis on rewards can reduce intrinsic motivation.

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