Reward Quote by Nir Eyal
““Which Rewards Should You Offer? Fundamentally, variable reward systems must satisfy users’ needs, while leaving them wanting to re-engage. The most habit-forming products and services utilize one or more of the three variable rewards types of tribe, hunt and self.””
About This Quote
Source Book: Hooked: How to Build Habit-Forming Products, 2014
Variable rewards must meet needs and keep users eager to return, using tribe, hunt, or self rewards.
In simple terms: Rewards should satisfy and entice repeat use.
Design rewards that fulfill needs and spark desire.
Themes
Mood
Type
When to use this quote
- app design
- loyalty programs
- gamified learning
Key Concepts
Questions to Reflect On
- Which reward type fits your product best?
- How to balance need fulfillment with desire?
Overemphasis on rewards can reduce intrinsic motivation.