““The need to acquire physical objects, such as food and other supplies that aid our survival, is part of our brain’s operating system. But where we once hunted for food, today we hunt for other things. In modern society, food can be bought with cash, and more recently by extension, information translates into money. Rewards of the hunt existed long before the advent of computers. But today we find numerous examples of variable rewards associated with the pursuit of resources and information that compel us with the same determination as the San hunter chasing his prey.””
