Investing Quote by Nir Eyal
““Skill Investing time and effort into learning to use a product is a form of investment and stored value. Once a user has acquired a skill, using the service becomes easier and moves them to the right on the Ability axis of the Fogg Behavior Model””
About This Quote
Source Article: Hooked Model by Nir Eyal, 2014
Investing time to learn a product builds skill, which lowers effort and moves users toward higher ability, reinforcing usage.
In simple terms: Learning a product makes using it easier.
Key Takeaway
Invest in skill acquisition to boost product adoption.
Themes
learning
behavior
technology
skill development
Mood
practical
motivational
Type
educational
strategic
When to use this quote
- product onboarding
- employee training
- customer support
- marketing strategy
Key Concepts
behavioral economics
user experience
habit formation
Questions to Reflect On
- What barriers prevent users from learning a product?
- How can design reduce skill gaps?
A Different Perspective
Skill acquisition may be uneven across user demographics.
![“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external and internal.[viii] Habit-forming products start by alerting users with external triggers like an email, a website link, or the app icon on a phone.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/7c6/nir-eyal-1258_habits_1-trigger-a-trigger-is-the-actuator-of-b_539667.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
