Human behavior Quote by Nir Eyal

“4. Investment The last phase of the Hook Model is where the user does a bit of work. The investment phase increases the odds…

— Nir Eyal

“Unlike in the Action Phase of the Hook discussed in chapter three, investments are about the anticipation of longer-term rewards, not immediate gratification. In…

— Nir Eyal

“Invest your time adding value to others”

— Sunday Adelaja

I think when you invest a lot, you earn your rewards.

— Ralph Hasenhuttl

“Remember and Share - The Investment Phase is the fourth step in the Hook Model. - Unlike the Action Phase, which delivers immediate gratification,…

— Nir Eyal

“What do users really want? What pain is your product relieving? (Internal Trigger) 2.   What brings users to your service? (External Trigger) 3.   What…

— Nir Eyal

“You can only gain the benefit of something when you invest and spend time”

— Sunday Adelaja

“Variable rewards are not magic fairy dust that a product designer can sprinkle onto a product to make it instantly more attractive. Rewards must…

— Nir Eyal

“variable rewards are a powerful inducement to repeat actions. Understanding what moves users to return to habit-forming products gives designers an opportunity to build…

— Nir Eyal

“The more users invest time and effort into a product or service, the more they value it.”

— Nir Eyal

“More generally, confidence that an investment of labor and resources could claim its reward-whether at harvest time or when dividends were issued years later-has…

— Thomas Sowell

“Investing money is the process of committing resources in a strategic way to accomplish a specific objective.”

— Alan Gotthardt