Better Quote by Clayton Christensen
“When you improve your product so it does the customer's job better, then you gain market share.”
About This Quote
Improving a product to better serve customers increases market share.
In simple terms: Better product, more market share.
Focus on customer needs.
Themes
Mood
Type
When to use this quote
- product design
- customer feedback loops
- market analysis
Key Concepts
Questions to Reflect On
- How do you identify true customer jobs?
- What metrics show improved market share?
May ignore external market forces.