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Better Quote by Clayton Christensen

“When you improve your product so it does the customer's job better, then you gain market share.” quote by Clayton Christensen
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“When you improve your product so it does the customer's job better, then you gain market share.”

Clayton Christensen

About This Quote

Improving a product to better serve customers increases market share.

In simple terms: Better product, more market share.

Key Takeaway

Focus on customer needs.

Themes

business innovation competition

Mood

strategic analytical

Type

business practical

When to use this quote

  • product design
  • customer feedback loops
  • market analysis

Key Concepts

economics product development

Questions to Reflect On

  • How do you identify true customer jobs?
  • What metrics show improved market share?
A Different Perspective

May ignore external market forces.

2.3 out of 5 (7 ratings)

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