Customer Quote by Jay Conrad Levinson
“More than half your marketing time should be devoted to your existing customers.”
About This Quote
Source Book: Guerrilla Marketing, 1984
Focusing on existing customers yields higher returns than constantly seeking new ones.
In simple terms: Keep current customers happy for growth.
Prioritize retention over acquisition.
Themes
Mood
Type
When to use this quote
- business planning
- sales strategy
- customer service
- product development
Key Concepts
Questions to Reflect On
- How can you deepen existing relationships?
- What balance works for acquisition vs. retention?
Neglecting new markets can limit long‑term expansion.