Skip to content

Customer Quote by Jay Conrad Levinson

“More than half your marketing time should be devoted to your existing customers.” quote by Jay Conrad Levinson
Download Open image
“More than half your marketing time should be devoted to your existing customers.”

Jay Conrad Levinson

About This Quote

Source Book: Guerrilla Marketing, 1984

Focusing on existing customers yields higher returns than constantly seeking new ones.

In simple terms: Keep current customers happy for growth.

Key Takeaway

Prioritize retention over acquisition.

Themes

customer loyalty marketing efficiency growth strategy

Mood

pragmatic strategic

Type

business marketing

When to use this quote

  • business planning
  • sales strategy
  • customer service
  • product development

Key Concepts

relationship marketing customer lifetime value

Questions to Reflect On

  • How can you deepen existing relationships?
  • What balance works for acquisition vs. retention?
A Different Perspective

Neglecting new markets can limit long‑term expansion.

3.6 out of 5 (10 ratings)

More by Jay Conrad Levinson

Explore all 37 Jay Conrad Levinson quotes

More Customer quotes

Browse all 9,257 Customer quotes