Marketing Quote by Jay Conrad Levinson

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners,…

— Jay Conrad Levinson

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain…

— Jay Conrad Levinson

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed.…

— Jay Conrad Levinson

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the…

— Jay Conrad Levinson

“the essence of guerrilla marketing—the soul and the spirit of guerrilla marketing—is small business: companies with big dreams but tiny budgets.”

— Jay Conrad Levinson

“marketing is expanding your sphere of influence to your target audience in order to propel your business forward.”

— Dwayne Brown

“Customers want companies to be proactive in reaching out to them.”

— Oscar Auliq-Ice

“Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid…

— Jay Conrad Levinson

“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something…

— Al Ries, Jack Trout

“Actively and aggressively re-contact people who have been high volume customers in the past, and give them rational reasons to begin doing business with…

— BusinessNews Publishing

“Marketing is the art and science of creating need. You can reach out to people to do this, but it’s far more effective to…

— Alan Weiss

We are on the cusp of a marketing revolution. And it's being led by YOU.

— Mark Schaefer