Battleground Quote by Jay Conrad Levinson

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain…

— Jay Conrad Levinson

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed.…

— Jay Conrad Levinson

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

— Jay Conrad Levinson

“the essence of guerrilla marketing—the soul and the spirit of guerrilla marketing—is small business: companies with big dreams but tiny budgets.”

— Jay Conrad Levinson

“Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid…

— Jay Conrad Levinson

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the…

— Jay Conrad Levinson

“reason, guerrilla marketing preaches fervent follow-up —continually staying in touch with customers—and listening to them.”

— Jay Conrad Levinson

Guerrilla leaders win wars by being paranoid and ruthless. Once they take power, they are expected to abandon those qualities and embrace opposite ones:…

— Stephen Kinzer

“Understanding the difference between strategy and tactics is absolutely key to marketing success.”

— Allan Dib

It takes heart to be a guerrilla warrior because you’re on your own. In conventional warfare you have tanks and a whole lot of…

— Malcolm X

“Marketing experts see today as two separate ages. One requires the age-old principles of patience and commitment for the eventual profit. The other requires…

— Jay Conrad Levinson

I was never very good at marketing myself, I was very good at being explosive and making sense of something in the chaos around…

— Goldie