Aim Quote by Jay Conrad Levinson

“the essence of guerrilla marketing—the soul and the spirit of guerrilla marketing—is small business: companies with big dreams but tiny budgets.”

— Jay Conrad Levinson

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners,…

— Jay Conrad Levinson

Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain…

— Jay Conrad Levinson

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed.…

— Jay Conrad Levinson

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the…

— Jay Conrad Levinson

“reason, guerrilla marketing preaches fervent follow-up —continually staying in touch with customers—and listening to them.”

— Jay Conrad Levinson

“Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid…

— Jay Conrad Levinson

“The best strategic marketing decision you can make is to have a product or business fulfill a real, compelling need for a real and…

— Ryan Holiday

Guerrilla leaders win wars by being paranoid and ruthless. Once they take power, they are expected to abandon those qualities and embrace opposite ones:…

— Stephen Kinzer

“Marketing aims/image: A retailer that has positioning aims (e.g. trying to improve its image with respect to healthy food or trying to upstage wholesaler…

— Greg Thain

“Marketing experts see today as two separate ages. One requires the age-old principles of patience and commitment for the eventual profit. The other requires…

— Jay Conrad Levinson

Marketing is designed to bring people into something.

— Sue Naegle