Quote by Jay Conrad Levinson

“The goal of advertising is to sell more stuff to more people more often for more money”

— Sergio Zyman

“A newspaper is an oversized book with adverts and an expiry date.”

— Mokokoma Mokhonoana

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect…

— Roy H. Williams

“Never run advertising until the major publicity possibilities have been exploited.”

— Al Ries

“Advertisements constitute the only 'good news' in the newspaper.”

— Anonymous

“Dear Journal, I just realized that the key to advertising can be summed up in one word: Bullshit.”

— Whitney G

“Everybody should work at a small newspaper. The amount of life you take in is staggering.”

— Jeffrey Gettleman

Nobody counts the number of ads you run; they just remember the impression you make.

— William Bernbach

“Advertising can add fuel to a fire, but rarely is it sufficient to start one.”

— Ryan Holiday

“All Advertising is essentially a promise of future happiness.”

— Suleman Abdullah

The ad in the paper said 'Big Sale. Last Week.' Why advertise? I already missed it. They're just rubbing it in.

— Yakov Smirnoff

“Advertising is just a slightly more scalable form of creating demand than door-to-door sales.”

— Ryan Holiday