Paper Quote by Yakov Smirnoff

Plan the sale when you plan the ad

— Leo Burnett

Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten

— Claude C. Hopkins

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

— Claude C. Hopkins

Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit.…

— Tim Wu

Advertising is just a symptom, a tactic. Marketing is about far more than that.

— Seth

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys…

— Jerry Della Femina

Many a small thing has been made large by the right kind of advertising.

— Mark Twain

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect…

— Roy H. Williams

Upfronts are all about ad sales.

— Bryan Fuller

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do…

— Jerry Della Femina

Advertising is the spur on the flank that keeps modern company-helping economy out of hand till the day common sense is restored, if ever…

— Robert W. Sarnoff

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if…

— Rosser Reeves