Customer Quote by Eric Ries
“In a startup, both the problem and solution are unknown.”
About This Quote
Source Book: The Lean Startup, Eric Ries, 2011
Startups face uncertainty in both the problem they address and the solution they devise.
In simple terms: Both problem and solution are unknown.
Embrace experimentation, iterate quickly.
Themes
Mood
Type
When to use this quote
- product development
- market research
- pivoting
Key Concepts
Questions to Reflect On
- How can you test assumptions early?
- What metrics reveal real problem?
Assuming unknowns can stall progress.