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Customer Quote by Eric Ries

“In a startup, both the problem and solution are unknown.” quote by Eric Ries
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“In a startup, both the problem and solution are unknown.”

Eric Ries

About This Quote

Source Book: The Lean Startup, Eric Ries, 2011

Startups face uncertainty in both the problem they address and the solution they devise.

In simple terms: Both problem and solution are unknown.

Key Takeaway

Embrace experimentation, iterate quickly.

Themes

entrepreneurship uncertainty innovation

Mood

pragmatic hopeful

Type

advice strategic

When to use this quote

  • product development
  • market research
  • pivoting

Key Concepts

lean methodology problem‑solution fit

Questions to Reflect On

  • How can you test assumptions early?
  • What metrics reveal real problem?
A Different Perspective

Assuming unknowns can stall progress.

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