Customer Quote by Eric Ries
“If we do not know who the customer is, we do not know what quality is.”
About This Quote
Source Book: The Lean Startup by Eric Ries, 2011
Understanding the customer is essential to defining quality because needs drive expectations.
In simple terms: Know the customer to define quality.
Key Takeaway
Identify and study your target audience.
Themes
customer focus
quality
business strategy
Mood
analytical
focused
Type
business
strategic
When to use this quote
- product development
- market research
- service design
Key Concepts
Lean methodology
value proposition
Questions to Reflect On
- Who truly benefits from your product?
- How can you validate customer needs early?
A Different Perspective
If you misidentify the customer, quality metrics become irrelevant.
