Beth Comstock

What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

— Beth Comstock

Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

— Beth Comstock

Our job is to understand where the market is heading and translate that into practical action.

— Beth Comstock

The more passionate that someone is about something, the more you have to listen to them.

— Beth Comstock

Marketing is about innovation.

— Beth Comstock

Know thyself. Know the customer. Innovate.

— Beth Comstock

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's…

— Beth Comstock

In big companies projects have to scale and Lean Startup help us to do it

— Beth Comstock

Mind share before market share.

— Beth Comstock

You can't sell anything if you can't tell anything.

— Beth Comstock

B2B does not mean boring marketing.

— Beth Comstock

An idea doesn't count if you can't use it

— Beth Comstock

Some dream in color. We dream in scale.

— Beth Comstock

You have to tell a story before you can sell a story.

— Beth Comstock

We seek to be as nimble as a startup.

— Beth Comstock

There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

— Beth Comstock

Be where the world is going.

— Beth Comstock

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance,…

— Beth Comstock

There is always room in our budget for a little experimentation.

— Beth Comstock