Couture Quote by Giles Deacon
“With couture, you're going right to the consumer, and that's something we learned from doing trunk shows. You're meeting the client; you're finding out what they like and what they don't like. You've really got your customer there in front of you, so you know what works and what doesn't.”
About This Quote
The quote emphasizes direct consumer interaction through trunk shows, allowing designers to learn preferences and improve products.
In simple terms: Direct feedback guides design decisions.
Engage customers directly for better products.
Themes
Mood
Type
When to use this quote
- fashion shows
- client meetings
- surveys
- prototype testing
Key Concepts
Questions to Reflect On
- How can designers gather feedback efficiently?
- What balance between intuition and data?
May be costly for small brands.