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Couture Quote by Giles Deacon

“With couture, you're going right to the consumer, and that's something we learned from doing trunk shows. You're meeting the client; you're finding out what they like and what they don't like. You've really got your customer there in front of you, so you know what works and what doesn't.” quote by Giles Deacon
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“With couture, you're going right to the consumer, and that's something we learned from doing trunk shows. You're meeting the client; you're finding out what they like and what they don't like. You've really got your customer there in front of you, so you know what works and what doesn't.”

Giles Deacon

About This Quote

The quote emphasizes direct consumer interaction through trunk shows, allowing designers to learn preferences and improve products.

In simple terms: Direct feedback guides design decisions.

Key Takeaway

Engage customers directly for better products.

Themes

fashion design consumer insight trunk shows

Mood

pragmatic inspirational

Type

strategic practical

When to use this quote

  • fashion shows
  • client meetings
  • surveys
  • prototype testing

Key Concepts

feedback loops market research product development

Questions to Reflect On

  • How can designers gather feedback efficiently?
  • What balance between intuition and data?
A Different Perspective

May be costly for small brands.

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