Better way Quote by Seth Godin
“Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -”
About This Quote
Source Speech: Marketing Talk, Seth Godin, 2015
Relying on customers to define quality leads to low standards; set and uphold your own standards for sustainable profit and satisfaction.
In simple terms: Customer‑driven standards can cause decline; set your own for success.
Key Takeaway
Define and maintain personal standards.
Themes
business
ethics
quality
profit
leadership
Mood
determined
optimistic
Type
motivational
strategic
When to use this quote
- product development
- customer service
- pricing strategy
- team management
Key Concepts
Brand integrity
value proposition
self‑discipline
Questions to Reflect On
- How can you balance customer expectations with your standards?
- What mechanisms ensure you uphold your standards?
A Different Perspective
If customers demand low prices, profit margins suffer.
