Care Quote by Seth Godin

The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else…

— Gordon Bethune

Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the…

— Ron Johnson

I think one of the things that, at least, I found out over - and many have in the industry - is that of…

— Oscar Munoz

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

— Roy H. Williams

Customers are extremely savvy. They don't want to pay more.

— Karen Katz

“In order for your price to work for you, you need to know who your competition is and who it’s not. It’s not big-box…

— Christy Wright

Our customers need to be satisfied that there is a price-value relationship that they feel great about.

— Bobby Kotick

Surely there comes a time when counting the cost and paying the price aren't things to think about any more. All that matters is…

— James Hilton

I mean, price is price. It's just where you want to spend your money.

— Rob Walton

All these retailers these days are under pressure. Why? It's because... for the last 30 years, value equaled price. But now, value equals price,…

— Chieh Huang

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

— Peter Drucker

We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.

— Aaron Levie