Customer Quote by Bobby Kotick
“Our customers need to be satisfied that there is a price-value relationship that they feel great about.”
About This Quote
Source Interview: Business Strategy, Bobby Kotick, 2020
Customers must perceive that the product’s price matches its value, ensuring satisfaction and loyalty.
In simple terms: Customers need to feel they get good value for price.
Key Takeaway
Align pricing with perceived value.
Themes
pricing
value perception
customer satisfaction
loyalty
marketing
Mood
analytical
strategic
optimistic
Type
business
marketing
When to use this quote
- product launches
- pricing strategy meetings
- customer feedback sessions
Key Concepts
economics
behavioral psychology
brand trust
Questions to Reflect On
- How do you measure perceived value?
- What factors shift customers’ value expectations?
A Different Perspective
Value perception can be subjective and vary across markets.
