Change Quote by Seth Godin
““Your first mistake might be assuming that people are rational. Your second mistake could be assuming that people are eager for change. And the marketer's third mistake is assuming that once someone knows things the way you know them, they will choose what you chose.””
About This Quote
Source Book: This Is Marketing, Seth Godin, 2018
Marketers err by assuming rationality, eagerness for change, and that knowledge alone drives choice.
In simple terms: People aren't always logical or eager to change.
Key Takeaway
Understand real motivations before marketing.
Themes
marketing
human behavior
decision making
Mood
analytical
critical
Type
strategic
educational
When to use this quote
- product launch
- campaign strategy
- customer research
Key Concepts
cognitive bias
behavioral economics
Questions to Reflect On
- Do you assume customers think like you?
- How can you test assumptions before launch?
A Different Perspective
Assuming rationality can lead to failed campaigns.
