Customer Quote by Seth Godin

In Indian communities, it's a separate sovereign government, so you have to get permission from the tribal leadership before you can start campaigning on…

— Deb Haaland

“From our interviews we therefore identified four marketing management capabilities that comprise the MCM capability of a firm: (1) selection, (2) portfolio view, (3)…

— Mark Jeffery

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics,…

— Philip Kotler

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to…

— Seth Godin

You can game the social media in the short run, but not for long.

— Seth Godin

“The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE…

— Seth Godin

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The…

— Seth Godin

If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise -…

— Seth Godin

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

— Seth Godin

“Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that…

— Seth Godin

Good marketers measure.

— Seth Godin

If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…

— Seth Godin