Creativity Quote by Seth Godin
““The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT.””
About This Quote
Source Book: This Is Marketing by Seth Godin, 2018
It contrasts old and new marketing strategies, urging creators to focus on making products that naturally attract the right audience rather than relying on heavy promotion.
In simple terms: Make products that attract customers, not just promote them.
Key Takeaway
Focus on product excellence and audience fit.
Themes
marketing
product design
audience
innovation
Mood
inspirational
strategic
Type
advice
motivational
When to use this quote
- product development
- brand strategy
- entrepreneurship
- market research
Key Concepts
customer psychology
value creation
Questions to Reflect On
- What makes a product truly remarkable?
- How can you identify the right audience?
A Different Perspective
Great products still need some promotion to reach scale.
