Business Quote by Seth Godin
“Everyone is not your customer.”
About This Quote
Source Book: This Is Marketing, 2018
Not everyone will buy from you; focus on those who truly need your product.
In simple terms: Not all are customers; target those who need you.
Key Takeaway
Identify and serve your true market.
Themes
marketing
focus
audience
value
Mood
analytical
strategic
Type
business
motivational
When to use this quote
- product launch
- service design
- advertising campaigns
Key Concepts
targeting
customer segmentation
value proposition
Questions to Reflect On
- Who truly benefits from your offering?
- How can you better serve your niche?
A Different Perspective
Ignoring broader market can limit growth.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)