Customer Quote by Seth Godin
“You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.”
About This Quote
Source Book: “All Marketers Are Liars” by Seth Godin, 2009
Marketing is an ongoing process embedded in every interaction, from hiring to firing, support calls to internal communications.
In simple terms: Every action in business is a form of marketing.
Key Takeaway
Treat all touchpoints as marketing opportunities.
Themes
business
communication
marketing
leadership
Mood
enthusiastic
pragmatic
inspirational
Type
practical
motivational
When to use this quote
- product launches
- team meetings
- HR processes
- client support
Key Concepts
branding
messaging
employee relations
customer service
Questions to Reflect On
- Are all interactions truly marketing or just communication?
- When does marketing become manipulation?
A Different Perspective
Overemphasis on marketing can dilute authenticity.
![“I can document this past week [of presidency] we've put out memos from every agency showing what did we do. Try to be as honest as possible. There's a little hype involved obviously. It's spin because it's our agencies. We feel some pride about it. But tried to be self-critical as well.” quote by Barack Obama](https://sms4smile.com/quotes/img-quotes/33d/barack-obama-17_agency_i-can-document-this-past-week-of-preside_98484.jpg)
