Change Quote by John P. Kotter
“One of the most common ways to overcome resistance to change is to educate people about it beforehand. Communication of ideas helps people see the need for and the logic of a change. The education process can involve one-on-one discussions, presentations to groups, or memos and reports.”
About This Quote
Educating people before change reduces resistance; clear communication—through talks, presentations, or memos—helps them understand the need and logic of the change.
In simple terms: Pre‑change education eases resistance.
Key Takeaway
Communication mitigates change resistance.
Themes
change management
communication
education
leadership
Mood
pragmatic
optimistic
Type
leadership advice
When to use this quote
- corporate restructuring
- policy rollout
- software adoption
Key Concepts
psychology of resistance
information processing
Practical Applications
- develop a pre‑launch briefing
- use multiple communication channels
Questions to Reflect On
- What formats best suit different stakeholder groups?
- How can feedback be integrated into the education process?
