Business Quote by John P. Kotter
“Commercial organisations that operate responsibly have benefitted by increased revenues of 682% compared to 166% for those that don't”
About This Quote
Companies that act responsibly see far greater revenue growth than those that ignore responsibility.
In simple terms: Responsible behavior boosts profits dramatically.
Key Takeaway
Adopt responsible practices for growth.
Themes
responsibility
profitability
business ethics
Mood
strategic
analytical
Type
motivational
pragmatic
When to use this quote
- corporate strategy
- marketing
- investor relations
Key Concepts
stakeholder theory
sustainable advantage
Questions to Reflect On
- What responsible actions can your organization start today?
- How to balance profit and responsibility?
A Different Perspective
Responsibility may increase short‑term costs.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)