Advertising Quote by Seth Godin

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But…

— Elon Musk

The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in…

— James Murdoch

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

A brand should strive to own a word in the mind of the consumer.

— Al Ries

Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot…

— Deshaun Watson

“A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares…

— Susan C. Young

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…

— Marty Neumeier

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a…

— Phil Knight

“The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.”

— Susan C. Young

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom