Curriculum Quote by Seth Godin

Permission marketing is marketing without interruptions.

— Seth Godin

Marketing is designed to bring people into something.

— Sue Naegle

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

— Seth Godin

“At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives…

— Portfolio

“Teach and you'll form a bond you just don't get from traditional marketing tactics. Buying people's attention with a magazine or online banner ad…

— Jason Fried

Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them…

— Paula Scher

You can generate a phenomenal relationship with an audience. It's very gratifying, a real privilege.

— Michael Ball

Marketing is all about providing information that will heighten someone's anticipated and real pleasure.

— Dan Ariely

I think that my peers deserve more than products to buy wrapped up in advertising. We need ideas to share and causes to believe…

— Adora Svitak

“Marketing is the art and science of creating need. You can reach out to people to do this, but it’s far more effective to…

— Alan Weiss

“Old-school marketing is based on persuasion; new marketing is based on invitation.”

— Chris Guillebeau

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much…

— Steve Jobs