Customer Quote by Seth Godin
“Great marketers don't make stuff. They make meaning.”
About This Quote
Source Book: This Is Marketing, 2018
Marketers should focus on creating meaning rather than just products.
In simple terms: Make meaning, not just stuff.
Prioritize purpose in marketing.
Themes
Mood
Type
When to use this quote
- advertising
- product design
- customer engagement
Key Concepts
Questions to Reflect On
- How do you define meaning for your audience?
- What metrics capture meaningful impact?
Meaning can be subjective and hard to measure.