Change Quote by Seth Godin
“The only purpose of customer service is to change feelings.”
About This Quote
Source Book: 'All Marketers Are Liars', 2009
Customer service should transform emotions, turning dissatisfaction into loyalty.
In simple terms: Service changes feelings to build loyalty.
Use empathy to shift customer emotions positively.
Themes
Mood
Type
When to use this quote
- call centers
- online support
- retention programs
Key Concepts
Questions to Reflect On
- What emotional triggers influence your customers?
- How can you train staff to manage feelings?
Emotions can be resistant to change.