Customer Quote by Josh Kaufman
““The purpose of a customer isn’t to get a sale. The purpose of a sale is to get a customer. —BILL GLAZER, ADVERTISING””
About This Quote
The goal isn’t to sell a product; it’s to earn a loyal customer, then sales follow naturally.
In simple terms: Focus on gaining customers, not just making sales.
Key Takeaway
Prioritize relationship building over immediate profit.
Themes
marketing
customer loyalty
business strategy
Mood
strategic
optimistic
Type
business
inspirational
When to use this quote
- entrepreneurship
- sales training
- brand development
- customer service
- networking
Key Concepts
customer acquisition
relationship marketing
value creation
Questions to Reflect On
- How can you measure customer satisfaction beyond sales?
- What practices turn first‑time buyers into repeat customers?
A Different Perspective
Short‑term sales pressure can undermine trust.
