Business Quote by Josh Kaufman
“Every successful business creates or provides something of value that other people want or need at a price they're willing to pay, in a way that satisfies the purchaser's needs and expectations and provides the business sufficient revenue to make it worthwhile for the owners to continue operation.”
About This Quote
Source Book: The Personal MBA, 2010
Describes the core of a viable business: delivering valued products/services at a price customers will pay, meeting expectations, and generating sufficient profit.
In simple terms: A good business meets customer needs and earns profit.
Key Takeaway
Create value, price appropriately, ensure profitability.
Themes
business
value creation
pricing
customer satisfaction
profitability
Mood
analytical
practical
strategic
Type
educational
business
strategic
When to use this quote
- launching a startup
- pricing strategy
- customer research
- financial planning
- growth hacking
Key Concepts
market fit
revenue model
customer expectations
business sustainability
Questions to Reflect On
- What factors beyond price affect customer willingness to pay?
- How can a business sustain value creation over time?
A Different Perspective
Oversimplifies complex market dynamics.
![“[F]or women, like tradesmen, draw in the injudicious to buy their goods by the high value they themselves set upon them… They endeavor strongly to fix in the minds of their enamoratos their own high value, and then contrive as much as possible to make them believe that they have so many purchasers…” quote by Sarah Fielding](https://sms4smile.com/quotes/img-quotes/735/sarah-fielding-19151_believe_f-or-women-like-tradesmen-draw-in-the-in_987498.jpg)
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)