Curious Quote by Josh Kaufman
““Here’s a curious fact about human beings: we have a really hard time realizing that something isn’t there.””
About This Quote
Source Book: The Personal MBA by Josh Kaufman, 2010
People often overlook missing elements, assuming they exist, which leads to blind spots in decision‑making.
In simple terms: We ignore what isn’t there.
Question assumptions and seek missing information.
Themes
Mood
Type
When to use this quote
- project planning
- risk assessment
- product design
- research
- strategy
Key Concepts
Questions to Reflect On
- What evidence would reveal what’s missing?
- How can you test for hidden gaps?
It can be hard to identify absence without explicit evidence.