Brand Quote by Amber Hurdle

“Values are the true foundation for the evaluation of an individual life or that of the organization.”

— JOEL NYARANGI AKOYA

“Values and principles serve as the basis for goals. They're your standards of excellence, your highest aspirations, and they define the arena in which…

— James M. Kouzes

“Values carry the message of shared purposes, standards and conceptions of what is worth living for and what is worth striving for.”

— Anita Roddick

Values can set a company apart from the competition by clarifying its identity and serving as a rallying point for employees. But coming up…

— Patrick Lencioni

“Values define who we are, and if they change we will become something else,” Peter Nordstrom wrote in the employee publication, Loop. He described…

— Robert Spector

Values-based business behavior is no longer simply an interesting option - it's crucial to your survival. Once you understand your mission and values, you…

— Ken Blanchard

What we value determines what we do.

— Craig Groeschel

“Profitability. Growth. Quality. Exceeding customer expectations. These are not examples of values. These are examples of corporate strategies being sold to you as values.”

— Stan Slap

If values matter in an organisation, you have to be prepared to act consistently.

— Carly Fiorina

“What matters is how the people who work for your company interpret your values and put them into action.”

— Brian de Haaff

“The best way to determine the Values you will enforce in your business is to clarify your personal values.”

— Doris P. Johnson

“Put these corporate attributes together—clear direction, individual accountability, a sense of urgency, constant feedback, clarity of mission—and you begin to have a sense of…

— Adam Lashinsky