Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This… — Sendhil Mullainathan Copy Share Image
If you're not spending 80 percent of your time marketing and selling, you are headed for trouble. — Mark M. Ford Copy Share Image
Marketing is not selling. Marketing is building a brand in the mind of the prospect. — Al Ries Copy Share Image
