Cost Quote by Peter Drucker

There are only two things in a business that make money - innovation and marketing, everything else is cost.

— Peter Drucker

Marketing and innovation produce results; all the rest are costs.

— Peter Drucker

Marketing is an investment, not a cost.

— Martin Sorrell

Marketing is about innovation.

— Beth Comstock

I've seen innovation come from something as simple as a resourceful multibillionaire who wanted to make even more money.

— Barbara Corcoran

Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results.…

— Peter Drucker

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of…

— Jay Conrad Levinson

When you have no money for marketing, everything you do is marketing.

— Robert Stephens

One of the banes of successful innovation is that companies may be so committed to innovation that they will give the innovators a lot…

— Clayton M. Christensen

The companies that are successful, they start out to make meaning, not to make money.

— Guy Kawasaki

We must think of innovation as doing a lot more for a lot less (money) for a lot more (people).

— Vijay Govindarajan

There is a premium on innovation and commercializing new ideas.

— Cathy Engelbert