I never assign a product to a writer unless I know that he is personally interested in it. Every time I have… — David Ogilvy Copy Share Image
Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on… — David Ogilvy Copy Share Image
“Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many… — David Ogilvy Copy Share Image
Unless your campaign has a big idea, it will pass like a ship in the night. — David Ogilvy Copy Share Image
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. — David Ogilvy Copy Share Image
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really… — David Ogilvy Copy Share Image
A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed,… — David Ogilvy Copy Share Image
I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
