Battle Quote by Lars Ulrich

We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish…

— Wally Olins

Today I find it's extremely hard to launch one's brand, and that's also why we are helping these young talents.

— Delphine Arnault

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

Managing brands is going to be more and more about trying to manage everything that your company does.

— Lee Clow

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

— Angela Ahrendts

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do is more…

— Mark Price

As players, we're aware of how the value of brands that we endorse and work with can really grow.

— Austin Reaves

If you look at the Internet, it's been hard for a lot of the traditional media companies to launch viable brands.

— Tom Freston

It's important to keep up the idea of the brand, even beyond sales.

— Ines de La Fressange

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's…

— Martin Lindstrom

I think a lot of what we want to do with both the product we're building and the brand is help people make better…

— Evan Sharp

Imagine maintaining 70 brands in a digital world - it is a nonsense. It is better to focus on a fewer, more distinct brands.

— Alain Dehaze