Asking Quote by Kevin Roberts
“Everyone wants a conversation. They want inspiration. Inspire people with your website. Don’t just interrupt, but interact. Asking about Return on Investment is the wrong question today. You should be asking about Return on Involvement.”
About This Quote
Source Speech: Marketing Summit, 2005
The speaker urges shifting focus from measuring ROI to measuring engagement and involvement with audiences.
In simple terms: Focus on audience involvement rather than pure profit metrics.
Key Takeaway
Prioritize meaningful interaction with customers.
Themes
marketing
engagement
ROI
involvement
Mood
strategic
forward‑thinking
inspirational
Type
business
marketing
When to use this quote
- digital campaigns
- brand strategy
- customer service
Key Concepts
Customer experience
relationship marketing
value creation
Questions to Reflect On
- How can companies measure involvement?
- What tools support deeper engagement?
A Different Perspective
Changing metrics can be hard to implement in existing systems.
