Ample Quote by Clayton Christensen
“Efficiency innovations provide return on investment in 12-18 months. Empowering innovations take 5-10 years to yield a return. We have ample capital - oceans of capital - that is being reinvested into efficiency innovation.”
About This Quote
Source Book: The Innovator’s Dilemma (or related work) by Clayton Christensen, 1997
Distinguishes short‑term efficiency gains from long‑term, transformative innovations, noting differing ROI timelines.
In simple terms: Efficiency pays quickly; breakthrough takes longer.
Balance short‑term gains with long‑term vision.
Themes
Mood
Type
When to use this quote
- corporate planning
- R&D budgeting
- venture capital
Key Concepts
Questions to Reflect On
- How to allocate capital between efficiency and breakthrough?
- What metrics gauge long‑term innovation success?
May underestimate risk of long‑term projects.