Business Quote by Kevin Roberts
“The Web is functionally fantastic, but it's a tool. A terrific place to present information but not, at this stage, a tenably emotional location.”
About This Quote
Source Interview: The Future of Digital Media, 2005
The web excels at delivering information but lacks deep emotional engagement at present.
In simple terms: Web is great for facts, not feelings now.
Key Takeaway
Use web for info, seek other media for emotion.
Themes
digital media
communication
emotion
Mood
analytical
reflective
Type
observational
critical
When to use this quote
- marketing campaigns
- educational sites
- news portals
- online storytelling
Key Concepts
information overload
emotional depth
Questions to Reflect On
- How can we make online spaces feel more personal?
- What tools could bridge the emotional gap?
A Different Perspective
Emotional connection may improve with new technologies.
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