The leverage and influence social media gives citizens are rapidly spreading into the business world. — Simon Mainwaring Copy Share Image
The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of… — Simon Mainwaring Copy Share Image
However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a… — Simon Mainwaring Copy Share Image
Social media is not an end in itself. It's just another tool to reach people. — Simon Mainwaring Copy Share Image
Like all technology, social media is neutral but is best put to work in the service of building a better world. — Simon Mainwaring Copy Share Image
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them.… — Simon Mainwaring Copy Share Image
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their… — Simon Mainwaring Copy Share Image
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100.… — Simon Mainwaring Copy Share Image
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media… — Simon Mainwaring Copy Share Image
Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon… — Simon Mainwaring Copy Share Image
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge… — Simon Mainwaring Copy Share Image
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't… — Simon Mainwaring Copy Share Image
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By… — Simon Mainwaring Copy Share Image
As more people use social media to tell the story of the future, the wants and needs of more people will be… — Simon Mainwaring Copy Share Image
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. — Simon Mainwaring Copy Share Image
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. — Simon Mainwaring Copy Share Image
The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary… — Simon Mainwaring Copy Share Image
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands… — Simon Mainwaring Copy Share Image
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers… — Simon Mainwaring Copy Share Image
When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives… — Simon Mainwaring Copy Share Image
A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing… — Simon Mainwaring Copy Share Image
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go… — Simon Mainwaring Copy Share Image
The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies.… — Simon Mainwaring Copy Share Image
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared… — Simon Mainwaring Copy Share Image
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share Image
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share Image
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share Image
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share Image
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share Image
